Something that seems to come up often in conversations is, “what's the difference between a brand and an identity?” or, “we need a new brand, can you just make us a new logo”. I'm …

Below we will cover the main sections you will find in a strong set of brand guidelines. You can of course compare them to your own guidelines while you read through to help you …

A brand is much more important than it first seems, a logo, some nice colours and great fonts. But your brand is so much more than this, it should in fact be thought of …